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Branding and website for cosmetology clinic

Website Design & Development
Logo & Identity Style
Website Design & Development
Logo & Identity Style

EDIT is an intensive cosmetology clinic operating in Kiev since 2005. The founder, cosmetologist Angela Petrash, has created a concept of non-surgical rejuvenation based on scientific approaches, personalized protocols and gentle treatment of the skin. Our services for them included a visual identity redesign and logo for aesthetic clinic and a full website redesign for medical industry.

The company approached us with a request to redesign the website, retaining the accumulated SEO traffic, as well as to create a new visual identity in line with the brand’s professionalism and aesthetics. The site had to become both modern, informative and easy to understand.

Key tasks

  • To develop a new site structure that encompasses all existing content and does not lose search positions.
  • To create a minimalist website design for cosmetology clinic with SEO preservation that is visually clean, light, and with elements of interactivity.
  • To migrate over 250 pages and articles, updating to a modern style while maintaining logic and SEO metrics.
  • To provide the clinic with a simple and intuitive content administration interface, including a full CMS implementation for independent content updates.
  • To develop a concise logo to symbolize the scientific approach and lightness of the brand.

Results

  • Designed a lightweight and professional logo with a molecule graphic element to reflect the scientific basis of the clinic's approach.
  • Conducted a comprehensive UX audit of the old website and designed a new structure, preserving all pages and their SEO value, which included site structure development for patient convenience.
  • We created a light, airy design with minimalist aesthetics and an emphasis on ease of information perception, as a part of our UX UI design for healthcare websites.
  • We implemented elements of interactivity and visual presentation of the clinic's advantages (rating, expertise, approach) on the website.
  • We transferred and adapted more than 250 pages and articles from the old site, ensuring correct indexing.
  • We developed a website with a user-friendly CMS so that the EDIT team could independently update information and add new materials.
Results

We created a modern and lightweight website for EDIT with a new identity, retaining SEO successes and enhancing the visual branding for cosmetology clinics - the clinic now looks as professional as it operates.

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      Branding
      Website Development
      Product UX/UI
      Marketing Materials or Presentations
      Graphics or Graphic Content
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      Questions and Solutions

      Branding and website for cosmetology clinic.

      Minimalist design and visual identity creation.

      Content migration with SEO preservation.

      CMS integration for website management.

      Modern UX UI design for healthcare websites.

      Strengthening professional image through visual style.

      Why clinic needs website redesign?

      To stay modern and attract patients.

      How branding affects service perception?

      Unified style emphasizes expertise.

      How to save SEO when changing website?

      Correct migration and optimized structure.

      How to keep SEO traffic during redesign

      ensure proper migration.

      How to simplify patient navigation

      build intuitive site structure.

      How to strengthen professional image

      develop logo and visual identity.

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