Design and development for starting a new business: Branding and landing page design for FinTech startup

Charge4Free is a FinTech solution for small and medium-sized businesses that enables card payments with no processing fees. The project introduces dual pricing and surcharge models, helping entrepreneurs reduce costs and simplify payment acceptance.

Our role was to create a cohesive visual and digital identity for the product: from logo and brand identity development to a clear landing page and explainer video. The goal was to make the solution simple, accessible, and convincing for both business owners and their customers.

Project objectives

• Develop a logo and brand identity that builds trust in a new FinTech product.
• Create a clear landing page for a FinTech solution with no fees — accessible and persuasive for businesses and end users.
• Produce an explainer video that demonstrates the product’s advantages and mechanics in a simple, visual way.
• Deliver a full marketing and print package for the FinTech product launch and market promotion.

Results

• We developed a high-converting, sales-oriented lending site, fully focused on the Patriot boiler - from the UTP to the technical specifications, demonstrating our expertise in UX UI design for FinTech startups.
  
• We modeled the flagship boiler in 3D, added animation with 180° rotation, which allowed to demonstrate the product in the smallest detail.
  
• Suggested improvements to the visual style of the equipment, reinforcing the premium and competitive positioning.
  
• Created a logo for the Patriot line.
  
• Prepared and printed a full suite of printing: business cards, booklets, flyers, folders, manuals, banners, billboards and branded letterhead.
  
• We provided print oversight and passed the finished materials directly to production to reduce startup time, providing effective visual communication and marketing for financial products.