Complete design solution for WallaWalla Studio and rebranding and website for animation studio

Walla Walla Studio is a full-service studio specializing in game art, animation and visual effects for AAA projects. The company’s website required an urgent update to keep up with the international market. We provided rebranding and identity design for game art studio and website development for vfx studios to ensure it’s up to date.

Project objectives

• Update the outdated website, which was inferior to competitors in terms of UX/UI and functionality.
• Preserve SEO positions during the migration to a new version of the site.
• Strengthen the website structure for SEO promotion and customer convenience.
• Carry out a rebranding and develop a new identity for the studio.
• Develop a new website for the animation and VFX studio that meets international industry standards.
• Redesign the creative agency’s portfolio website with a focus on UX/UI and modern project presentation.

Results

The WallaWalla project was an example of a flexible redesign strategy, where it was necessary to keep the current SEO positions and at the same time bring the visual appearance of the company to the level of international game studios:

• The company was rebranded: a new identity was created, reflecting the creative power and technological expertise of the studio.
  
• A phased redesign of the website was realized, taking into account the deadlines: we started with the creation and production of a new homepage, which was ready for the international game conference in 3 weeks.
  
• The interface was developed with a focus on UX/UI presentation of portfolios and case studies to showcase art, animations and VFX with maximum visual impact. The ux ui design for animation companies is our specialty.
  
• To ensure SEO continuity, we configured a proxy server that allowed us to plug in the new homepage without removing the old version, preserving indexation and behavioral metrics.
  
• We gradually implemented a system of internal pages with a new content architecture and SEO-friendly structure, which simplified navigation for clients and expanded organic promotion opportunities.
  
• As a result of the work, the site became a modern portfolio showcase, and the entire migration took place with no loss of SEO traffic and no technical glitches.
  

The project gave WallaWalla an updated look and a tool for international communications, allowing us to confidently declare ourselves as a studio that meets the standards of the global game industry.