Comprehensive design solution for tLab and T&T Security product with rebranding and website for it company.

T&T Security is a Kazakhstani IT company developing innovative solutions to protect against APT attacks and zero-day threats. The project included ux ui design for cybersecurity products in Kazakhstan and creating corporate websites for b2b services.

Project objectives

• Develop an identity that reflects the technology and reliability of the brand.
• Increase credibility through strengthening the visual positioning of the marketing and sales departments.
  
• Create a company brand book and a line of branded souvenir products for the team.
  
• Create a modern website to present products and increase conversions.
  
• Optimize and do interface design for data protection systems for user experience.

Results

The project for T&T Security encompassed a full spectrum of tasks to visually transform the brand and product ecosystem to improve trust and increase conversions:

• Developed a unified identity and brandbook including style guidelines, template design, iconography, and a line of branded merchandise ranging from business letterheads to promotional kits. This included branding for cybersecurity companies.
  
• A corporate website was created, emphasizing T&T Security's expertise and aimed at generating B2B leads. A structure optimized for search engine promotion and easy navigation between areas and products was implemented.
  
• Separate landing pages were developed for each of the company's products, including tLab, with in-depth disclosure of functionality, benefits and visual scenarios of use, which helps to build trust among the technical and commercial audience.
  
• UX/UI interface design of tLab, an antivirus product for corporate use, was designed and implemented. The logic of user actions was worked out, interface patterns were implemented and a design system of components and icons reflecting security statuses and processes was created.
  
• Provided a seamless visual unity between marketing materials, website and product, allowing the client to market with a consistent, confident visual image.
  

Bottom line: the visual transformation of the brand and product allowed T&T Security to reach a new level of communication, increase trust and simplify the customer journey – from the first visit to the website to interacting with the product interface. Our key strength is comprehensive website redesign with seo.