Comprehensive UX UI design for online casino - DolcheVita.

DolcheVita is an online casino designed in the style of a sweet world, which gives users a sense of ease and accessibility. The project involved brand identity design for online casino and visual concept development for entertainment project. The casino stands out with a convenient rating system, as well as a personal account wrapped in a modern and unique design.

The main objective of the project is to create a unique visual and user experience where every player feels comfortable and engaged, thanks to the sweet world style.

Key tasks

• To develop a candy-themed casino identity and branding to stand out from the classic solutions in the industry, including identity creation in candy style.
  
• Create a modern, light and emotionally pleasing website interface, emphasizing accessibility and convenience, with a focus on user interface development for gaming platform.
  
• Analyze top 10 niche leaders and lay down the best UX practices to simplify navigation and increase engagement.
  
• Design a universal personal account to manage casino products with the possibility of further customization for different projects.
  
• Work through all user behavior scenarios to create the most intuitive and comfortable interaction possible.

Results

• Designed a rainbow and empathic logo that conveys a mood of ease, fun and accessibility.
  
• Designed the casino website in a light palette with soft visual accents to create a relaxing atmosphere, providing visual solutions for gambling industry.
  
• Thought out the structure of the site and personal account so that navigation was intuitive and maximally convenient for users of all levels.
  
• In the rating system we visualized the ranks through images of emotional sweets - increasing the involvement and emotional attachment of players.
  
• We created a multifunctional personal cabinet for developers, which can be easily adapted to different products and projects of the company, focusing on gaming platform design.
  
• We worked out scenarios of user behavior to create a simple and clear user experience - from registration to participation in tournaments and ratings.