Branding and ux ui design for gaming platform: how we created a gamified lottery from scratch

DiggyBoom is an innovative platform that reimagines the classic “Saper” mechanics by creating 2 mechanics of stylish gambling. Our team helped create ux ui design for gamified lottery and a comprehensive branding digital gaming platform from scratch, which helped turn a niche idea into a product with a mass audience.

Project objectives

• Clear game mechanics - simplify the rules and add dynamics for quick engagement.
  
• Gamification - implement levels, artifacts, and a reward system to retain players.
  
• Intuitive UX - designed interaction scenarios with a minimum threshold of entry, focusing on interface design with minesweeper mechanics.
  
• Unique style - created a visual language that emphasizes excitement and atmosphere as we looked to develop visual identity for gaming platform.
  
• Brand trust - reinforced process transparency through a clear interface and onboarding tutorials.
  

Results

We created a holistic gaming platform for DiggyBoom that combines strategic mechanics with visual dynamics and an engaging interface. This is a prime example of our expertise in ux ui design for online entertainment.

• A brand and visual identity for gamified products was developed that visually reflects the excitement, tension and gamified spirit of the game. Based on the concept of explosive dynamics and minimalistic but expressive graphics - the logo, color palette, animations and fonts work for emotional engagement.
  
• An intuitive UX scenario was designed, Where it is easy for the player to understand the rules - even on the first visit. A minimum entry threshold is ensured through a scripted approach and step-by-step onboarding.
  
• We implemented the mechanics of levels, artifacts, achieves and in-game bonuses, which turned the platform into a system with a high retention rate.
  
• Special attention was paid to UI design: every screen (game board, control panel, balance status, win/loss screen) is designed in a unified visual style, making interaction consistent and enjoyable.
  
• A full set of graphic assets was created: icons, controls, background illustrations and animations, as well as tutorials (tutorials, hints) that help the user to get used to the process.
  

As a result, DiggyBoom has a ready-to-launch digital product that not only looks attractive, but also has a high degree of engagement thanks to thoughtful gamification, visual logic and a comfortable user journey.