Comprehensive solution: branding and UX/UI design for a P2P crypto platform.

A P2P cryptocurrency exchange and trading platform targeting an African audience (18-40 years old). We provided comprehensive product design for blockchain solutions for this project.

Project objectives

• Create branding that reflects the sunrise philosophy and cultural symbols of the target countries.
  
• Develop a modern interface with a well-thought-out UX architecture to simplify trading and provide interface solutions for a P2P crypto exchange.
• Prepare marketing materials, including a landing page and brand identity, with a focus on branding for a cryptocurrency startup.

Results

For Zubax, we created a visual and user experience framework for the crypto platform, customized for the African market and young target audience:

• Developed a brand and identity inspired by sunrise symbolism, local cultural archetypes and colors that evoke associations with reliability, freedom and new opportunities. This allowed us to create a visual code that is close and understandable to the target audience.
  
• We analyzed competitive solutions in the sphere of P2P-exchanges and on its basis designed the ux ui design for p2p platforms, focusing on the simplicity and security of the exchange - from creating a request to confirming the transaction.
  
• An adaptive interface was created, taking into account the weak Internet infrastructure of some regions: fast downloads, simplified forms and one-handed navigation from mobile devices.
  
• We prepared marketing materials and a branding page to showcase the project's advantages and product demonstration. Our key strength is creating websites and apps for blockchain companies and we also provide digital product design for startups in Africa.
  

The result is a strong starting visual and UX foundation for a crypto platform that can compete in the local market and scale to new regions.