An end-to-end UX UI design for logistics platform solution for Waste Logic

WasteLogics is a product-based B2B company that provides a cloud-based logistics management platform for waste management and transportation in the UK. Its solutions help logistics and waste management companies automate processes, manage orders, maintain records and improve operational efficiency. Our services for this project included corporate website design for B2B company and interface design for enterprise software.

The main pains

• 15 years the system was built by developers who didn't adhere to interface design principles.
  
• Complex interface designed without taking into account UX/UI principles, which hindered effective user interaction with the system.
  
• Long training of employees - it took up to 3 months for new users to master the platform.
  
• Inconsistency of actions - the same operations were performed differently in different parts of the system, and documentation was required for each case.
  
• Loss of customers due to complex interface - high cognitive load interfered with the use of the platform and reduced conversion.
  

Goals

• To make the platform interface clear, logical and user-friendly, as well as improving UX navigation for logistics service.
  
• To work out the structure and user paths to simplify tasks.
  
• To optimize the number of screens, unify actions, and simplify the system for the end user.
  
• To find a balance between UX improvements and development costs, proposing optimal solutions.
  
• To develop a new corporate website that clearly showcases the product and increases conversion rates.
  
• To have a design challenge company on retainer, and to ensure the development of design system for SaaS platform for future scalability.

Results

• System interface redesign — delivered with optimized user experience.
• Deep UX research — conducted through user scenarios and journey mapping.
• Single logical UI — created to reduce system learning time.
• Navigation simplification — implemented to lower cognitive load.
• Screen optimization and action unification — achieved to simplify the system for end users.
• Design system development — completed to ensure interface scalability.
• Corporate website — created with clear structure and modern design.
• Conversion-focused landing pages — developed to increase engagement and conversions.
• Product visualization — enhanced to simplify perception and communication of features.
• Marketing and corporate materials — designed to strengthen brand positioning.
• Company style guide — created to unify visual identity.
• Sales team presentations — developed for effective product promotion.
• Marketing layouts — prepared for campaigns and outreach.
• Exhibition stands and promotional assets — created for industry events.
• Training and branded materials — delivered to support clients and partners.
• Graphic training manuals — developed for user education.
• Client account content — prepared for personalized onboarding.
• Graphics and banners — created for promotional channels.

We significantly simplified interaction with the WasteLogics platform, increased its convenience and reduced training time for new employees. The new corporate website improved brand perception, increased conversion rates and enhanced competitive advantage. Ready-made marketing and corporate materials helped the company confidently present its product and strengthen its market presence, thanks to our UX UI design for SaaS solutions and website development for B2B services.