UX UI design for NFT platform ShowZest: preparing for investment.

ShowZest is an innovative platform at the intersection of Web3, social networks and NFT that allows you to create, share, sell and collect NFTs directly in a social activity interface. The project combines the functionality of an NFT marketplace with the interactivity of a digital community. The project required the development of UX UI design for social NFT marketplace and branding and identity creation for Web3 startups.

Project objectives

Our team was tasked with forming the foundation of the digital product: from the UX strategy to the visual style, including the mobile app, website and promotional materials. All of this required deep analysis and a fresh approach, as the platform combined features not previously integrated in one interface.

• Develop a well-thought-out interface architecture from scratch, customized for NFT and social interactions, with a focus on website and mobile app design for NFT platform.
  
• Create a concise, modern identity that is understandable and close to the target audience of Web3 communities.
  
• Design the mobile app and website in a unified style.
  
• Prepare interactive prototype and promotional materials for demonstration to investors and early-users, including the creation of interactive prototype for investor presentations.
  
• Package the project as a brand kit and UI kit - to scale and launch development quickly.

Results

• Developed a concise logo and visual system to match the aesthetics of the digital community and NFT culture.
  
• Conducted a large-scale analysis of the UX and competitive landscape to design a new kind of architecture: one that integrates NFT, social functions and personal collections. We provided UX UI design for Web3 products.
  
• Created a modern, stylish and light interface, thoughtfully designed - each module is hand-drawn with attention to detail. We also helped with interface design for social marketplaces.
  
• We realized a live interactive prototype, ready to be used at demo events, investment meetings and private shows.
  
• Prepared a presentable website with soft visuals and intuitive navigation.
  
• Generated a complete brand kit and UI kit, allowing the client to easily scale the design within a team development framework.