An integrated design approach for a startup

Selecta is an AI platform that offers a new approach to game search. The system selects personalized recommendations, making interaction with game content intuitive, accurate and inspiring.

The project team approached us with the task of designing the project so that it would visually match its innovative content and be able to stand out in the niche of gaming and technology products. Our work included branding and UX UI design for AI-driven gaming platform and logo and identity creation for AI product.

Project objectives

• Develop a brand identity that reflects the technology, novelty approach and atmosphere of the gaming industry.
  
• Create a vibrant, modern and confident website that is not just a business card, but part of the user experience itself, including a 3D immersive website design for technology startup.
  
• Design a 3D tour of the platform so that immersion in the product begins as soon as you scroll through the site, with a focus on UX UI design for personalized recommendations and game interfaces.
  
• Prepare visual materials to present the project to investors, including infographics and pitch documents.

Results

• Developed a technological logo and identity using futuristic fonts, graphic elements and a green palette associated with intelligence and innovation. This included creating a visual identity for innovative companies.
  
• Designed the visual style of the project: combining brevity, digital aesthetics and a sense of interactivity.
  
• We created a site with 3D immersion - the user moves in the space around the platform and in parallel gets acquainted with its capabilities. Our work included websites with 3D interactive experiences.
  
• We designed the navigation and UX in such a way that the presentation of the startup would take place through interaction with the site.
  
• We prepared presentation materials: infographics, a document with visual style and arguments of the project's investment attractiveness.
  
• Provided the startup with a complete visual kit for launching, marketing and reaching out to potential partners and investors.