Ritcy is an innovation in navigation technology, where we provided branding and UX UI for navigation startup

Ritcy is an ambitious startup aiming to redefine mobile navigation through the synthesis of technology, artificial intelligence, gamification and personalized experiences. Our task was to provide a full-cycle branding and identity design for tech product, and to create an interactive website with engagement elements such as video quizzes. Our expertise is in design for navigation technologies.

Project objectives

• Develop a unique brand that reflects a technological and modern style.
• Create a map and user roles for the app, as well as a UX/UI interface for the mobile application with thoughtful logic and gamification elements, ensuring the development of a gamified mobile interface and UX/UI design for the AI navigation service.
• Design an image website capable of communicating the value of the product to a wide audience.
• Help marketing to increase recognition and the development department to retain and expand the target audience.
• Address user needs for convenience, aesthetics and innovation.
• Create a separate promotional image version of the website with 3D immersive experience, for the PR of the startup company.
• Provide a visual positioning that can set the startup apart in a competitive market.

Comprehensive solution for the company

The Ritcy project was a challenge for us, which we turned into a systematic and striking solution covering all points of interaction with the audience:

Brand and identity:

• A minimalistic and technological logo was developed, symbolizing navigation and technology. The color palette is contrasting but balanced, and the typography emphasizes modernity and innovation.

UX/UI design of the app:

• The interface combines usability and gamification: from routes to competitions, quests and shared rides, as well as NFT collections. AI integration (text, voice, visual cues) and adaptation to different usage scenarios is implemented.

WOW website:

• The visually rich website became a full-fledged demonstration and showcase of the product, with immersive website with 3d animations and storytelling in the city of the future, animations and interactive blocks focused on attracting and retaining attention.
• Our work also included interface design for location-based apps.

Impact on business objectives

• For marketing: created a recognizable style, presentation materials and website as a ready-made kit to showcase to an investor or fund.
• For development: optimized interface that expands engagement and retention, and prepared for scaling the project.
• For a startup: a brand foundation is laid and a differentiating image is created that paves the way for investment and development.