Fintech application design, branding and mobile app creation for a crypto bank.

PayDi is Georgia’s mobile cryptobank that combines fiat and cryptocurrency transactions in one intuitive interface. We provided branding digital payment services and focused on creating digital product with crypto features.

Project objectives

• Develop a brand that reflects security and innovation.
  
• Create an identity that emphasizes technology and accessibility.
  
• Design the ux ui design for fintech mobile app for tech-savvy and average users.
  
• Launch lending and promotional materials to attract customers. Our key focus was product design for fintech startups.

Results

The PayDi project was an example of deep integration of traditional banking expertise with cryptocurrency solutions packaged into a single digital ecosystem:

Branding was carried out from scratch: from naming and logo to a visual system combining the accessibility of fiat service and the advanced aesthetics of crypto-banking. The visual style reflected technology, reliability and trust, which is especially critical for financial products. We provided a great design for banking applications.

The UX/UI of the mobile application was developed, which implemented a dual logic of use: familiar scenarios for the mass audience and advanced crypto features for advanced users. We provided ux solutions for mobile banking apps.

Key mechanics implemented in the app are:

• Multi-factor authentication and advanced account protection.
• Instant transactions between fiat and digital assets.
• Flexible wallet management, including portfolio monitoring and transaction history.
• Payment services, including casino operations and other specific areas.

Special attention is paid to interactivity and microinteractions: animation elements, visual feedback and easy navigation make working with the product convenient and intuitive.

The company developed and launched a conversion funnel, presentation content and visual materials for marketing and promotion in regional markets.

The result is a next-generation mobile cryptobank capable of meeting the needs of a wide audience – from beginners to experienced cryptocurrency users, with a powerful visual presentation and readiness to scale.