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OldLoft

Website and branding for furniture brand

Website Design & Development
Website Design & Development

Old Loft is a Russian manufacturer and brand of premium furniture in loft style, minimalism, wabi-sabi and other modern trends. Founded in 2018, the company quickly gained the trust of designers and connoisseurs of interior aesthetics thanks to its impeccable taste, high quality and authentic approach to the creation of interior items. We helped them with website design for loft style furniture manufacturer and full corporate branding and website for furniture maker.

Key challenges

  • To develop an online store with a unique style that matches the brand aesthetic and client preferences, and to provide full ux ui design for furniture e-commerce store.
  • To think through the structure of the site and product cards for the convenience of customers and preparation for SEO.
  • To provide a simple, user-friendly and scalable administrative panel.
  • To create auxiliary graphic elements and layouts that support the brand identity creation for furniture company.

Results

  • We developed an online store in a unique style with elements of skeuomorphism - the site turned out to be visually tactile, lively and memorable.
  • We developed a convenient and logical structure of the site, adapted to SEO and user behavior.
  • We created a special format of product cards: convenient, visually balanced, with an emphasis on details, textures and photography, including a full product catalog and card design for furniture brand.
  • Processed and optimized images for the catalog - preserving the atmosphere and visual integrity of the brand, as a part of a full branding for furniture industry.
  • Designed the administration panel, ensuring easy content updates and product management.
  • Additionally, we prepared auxiliary layouts in the same style of the site: banners, icons, etc.
Results

We created not just an online store for Old Loft, but an expressive digital storefront with a unique aesthetic and a technical foundation for growth - in a style that emphasizes the brand's character and reinforces trust in each piece of furniture, and provides a new visual identity for furniture companies.

Interested in our service pricing?
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    Branding
    Website Development
    Product UX/UI
    Marketing Materials or Presentations
    Graphics or Graphic Content
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      Branding
      Website Development
      Product UX/UI
      Marketing Materials or Presentations
      Graphics or Graphic Content
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      Questions and Solutions

      Website and branding for furniture brand.

      UX UI design for online furniture store.

      Brand identity and corporate style for furniture company.

      Product catalog and furniture card design.

      Interface optimization for furniture e-commerce.

      CMS implementation for catalog management.

      Why furniture brand needs website?

      To increase visibility and direct sales.

      How UX design impacts online furniture sales?

      Simplifies choice and builds trust.

      Why brand identity matters for furniture?

      It creates uniqueness and recognition.

      How to attract clients to furniture brand

      create modern website and UX UI design.

      How to showcase furniture materials

      design detailed product cards.

      How to increase conversions in furniture store

      optimize navigation and visuals.

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