Website and branding for furniture brand

Website Design & Development

Website Design & Development

Old Loft is a Russian manufacturer and brand of premium furniture in loft style, minimalism, wabi-sabi and other modern trends. Founded in 2018, the company quickly gained the trust of designers and connoisseurs of interior aesthetics thanks to its impeccable taste, high quality and authentic approach to the creation of interior items. We helped them with website design for loft style furniture manufacturer and full corporate branding and website for furniture maker.

Key challenges

• To develop an online store with a unique style that matches the brand aesthetic and client preferences, and to provide full ux ui design for furniture e-commerce store.
  
• To think through the structure of the site and product cards for the convenience of customers and preparation for SEO.
  
• To provide a simple, user-friendly and scalable administrative panel.
  
• To create auxiliary graphic elements and layouts that support the brand identity creation for furniture company.

Results

• We developed an online store in a unique style with elements of skeuomorphism - the site turned out to be visually tactile, lively and memorable.
  
• We developed a convenient and logical structure of the site, adapted to SEO and user behavior.
  
• We created a special format of product cards: convenient, visually balanced, with an emphasis on details, textures and photography, including a full product catalog and card design for furniture brand.
  
• Processed and optimized images for the catalog - preserving the atmosphere and visual integrity of the brand, as a part of a full branding for furniture industry.
  
• Designed the administration panel, ensuring easy content updates and product management.
  
• Additionally, we prepared auxiliary layouts in the same style of the site: banners, icons, etc.