Creation of brand style and a custom catalog website for pharmaceutical company

IPT (Institute of Pharmacological Research) is a research organization specializing in the development and testing of pharmacological drugs. The company conducts drug efficacy and safety studies, providing analytical services to the medical and pharmaceutical industry. As part of this project, we applied our expertise in ux ui design for pharmaceutical industry and created modern corporate websites for pharmaceutical companies.

Project objectives

• Develop a modern catalog website for pharmaceutical company that emphasizes the company's professionalism and increases the trust of partners.
  
• Create user-friendly navigation for easy access to information about products and services.
  
• Ensure a complete redesign of the corporate identity, including logo and brand elements, to emphasize the company’s status and professional image.
• Address an outdated website that did not reflect the organization's level of expertise.
  
• Implement a user-friendly and accessible admin panel for operational management of content and product catalog.
  

Results

For the IPT project, we implemented a comprehensive digital presence refresh, ensuring compliance with the high standards of the pharma industry. Our work included a full ux ui design for research institute website.

• We redesigned the logo and corporate identity: the new visual system is based on clean shapes, restrained colors and a minimalist approach, emphasizing the scientific focus and seriousness of the company.
  
• A modern catalog site has been developed, in which the entire structure is built on the principles of simplicity and logical navigation. The visitor quickly finds the necessary information - from the description of activities and services to cards with products and analytics.
  
• A flexible filtering system was also created for a detailed catalog design for pharma products.
  
• All key pages (about the company, research, services, contacts, catalog) are designed in a unified UI-style, corresponding to the strict and professional image of the pharmaceutical environment.
  
• A user-friendly admin panel was implemented, giving the client's team the opportunity to promptly update the catalog, publish articles, edit product cards and manage the structure of the site without involving technical specialists.
  

The result is a full-fledged digital tool that strengthens the trust of partners, makes IPT recognizable in the professional environment and maintains a high level of expertise at all levels of interaction.