Design packaging of the Defigate project, UX UI design for DeFi platform, and preparation for investment.

Defigate is the gateway to a decentralized financial system for a wide audience. The platform targets users of all ages and experience levels, helping newcomers understand the crypto industry and get started with DeFi solutions through intuitive interfaces and educational content. Our services included brand identity and visual style for DeFi project and user interface design for blockchain platform.

The key objectives of the project are

• Develop an innovative and modern project identity.
  
• Create an image landing page for the ICO that reflects the project’s aesthetics and communicates its value to investors.
  
• Prepare the project for the ICO by developing the necessary marketing materials and providing landing page design for crypto ICO and presentations for clients and partners.
  
• Prepare a whitepaper and a one-pager for the crypto startup, and create content for promotion and visual demonstration of the project’s functionality.

Results

• We created a visual framework for Defigate that could distinguish the project in the niche of DeFi products. We started with the development of the identity: the logo, color palette and graphic elements were adapted to the digital aesthetic and the trust of the audience.
  
• We developed a branded branding lending with a focus on the educational component, simplicity of information presentation and demonstration of the key advantages of the platform.
  
• We prepared a set of marketing materials for the ICO: whitepaper, onepager, presentations and graphics for social networks. All elements were designed in a unified style to maintain brand integrity across all touchpoints.
  
• We created content and visual scenarios to explain the work of the platform: animations, infographics and text support allowed to reveal the essence of Defigate even to beginners, thanks to our UX UI design for fintech startups and visual solutions for crypto platforms.
  

The project was successfully presented at investment events, receiving positive feedback for its visual presentation and clear structure.