Comprehensive branding and website development for marketing agency

Brand Aktuell is a Swiss agency combining strategic marketing, branding and digital technology. It specializes in creating personalized advertising campaigns where creativity meets analytics. Our task was to develop a visual identity that emphasizes the company’s professionalism and reliability, and to create an interactive website with engagement elements such as video quizzes. We provided design solutions for b2b companies, which allowed us to realize a full-cycle branding and website for agency in Switzerland project.

Company goals

• Create an expressive visual style that reflects the brand’s values: professionalism, simplicity, and reliability.
• Develop a responsive website with interactive elements to increase conversions, including the full cycle of a corporate website for a marketing company.
• Implement a video quiz as a tool for engagement and data collection.
• Ensure management flexibility through an intuitive admin panel.

Comprehensive solution for the company

The Brand Aktuell project combined the development of a strong visual identity with the creation of an interactive platform that highlights the agency’s expertise in personalized marketing:

• We developed a comprehensive redesign of the agency’s website and corporate identity, combining modern UX/UI with a strong brand image.
• A corporate identity was developed that reflects the agency's core values of professionalism, technology and visual purity. The identity includes a logo, brand palette, typography and modular graphics that works across both digital and print channels.
• An adaptive corporate website was created that harmoniously combines design and functionality, which is a great example of digital platform development for marketing services: well thought-out page architecture, case study and portfolio blocks, feedback forms and CTA blocks with high conversion rates.
• An intuitive content management system was developed, which is an example of quality ux/ui for digital agencies, allowing the Brand Aktuell team to quickly update information, add projects, manage requests and launch new lendings without involving developers.
• All components of the project were designed in a unified visual logic, which strengthens the perception of the brand as a modern, systematic and customer-oriented company.

The result is a full-fledged digital tool for personal marketing, combining spectacular visuals, interactivity and ease of management – a platform that works for both reputation and results.