UX UI design for betting platform: branding and digital platform creation for BetZillion affiliate marketing.

BetZillion is a leading online platform that provides users with in-depth reviews and comparisons of over 400 bookmakers around the world.

The company’s mission is to help bettors find the best betting opportunities by providing honest and detailed bookmaker reviews, betting guides and the latest news from the world of sports. Our services for this project included website development for bookmaker reviews and ratings and a comprehensive brand packaging in betting industry.

Project objectives

• To create a new affiliate project in the betting niche with a unique approach to attracting traffic.
  
• Develop an opportunity to host betting companies and increase the inflow of punters.
  
• Provide detailed reviews and comparisons of bookmakers, creating valuable content for the audience.
  
• Develop a beautiful and user-friendly interface, generating user confidence in the site and its rankings, with a focus on interface design for affiliate betting platform.
  
• Earn on the affiliate program, providing favorable terms of cooperation with bookmakers.
  
• Create comprehensive branding, covering all the company's needs - from corporate identity to promotional materials, with an emphasis on content creation and marketing materials for betting site.

Results

• Developed a website structure with a focus on customer retention, fulfillment of targeted actions and affiliate SEO goals, implementing our branding for betting projects expertise.
  
• Created a sports-inspired project logo that emphasizes the informational nature of the platform.
  
• Developed a corporate identity, including color palette, typography, and graphic elements.
  
• Developed an effective marketing strategy and created offers for bookmakers, enhancing the commercial potential of the platform.
  
• Developed a high-quality adaptive website design, which ensures comfortable interaction with the platform on any device.
  
• Created corporate and promotional materials for different departments of the company, ensuring a unified visual style. Our UX UI design for iGaming and betting expertise was crucial in this process.
  
• We developed souvenir and gift products for the team and partners.
  

Result: A full-fledged affiliate website with a well-thought-out structure and unique branding that helps BetZillion effectively attract and monetize traffic.